About Us — Plantas Strategy

We are a boutique strategy consulting firm & educational platform on a mission to propel plant-forward food, beverage, and wellness brands. Established in 2020, we work with visionary start-ups and emerging brands to create actionable strategies with real business impact.

We have worked with over 30 brands, and our services have provided over $110M in value to our clients.

DANIELLA ALLAM

PLANTAS FOUNDER & PRINCIPAL

Daniella Allam is a strategy consultant that helps mission-driven food & beverage companies set sustainable strategies, launch innovation, and drive growth by unlocking business and consumer insights. An experienced CPG brand manager, marketer, and innovator, Daniella has led double-digit velocity turnarounds, multimillion-dollar product launches, and revenue growth at Fortune 500, alcohol beverage, natural products, and plant-based companies. As the Founder and Principal of Plantas, Daniella leverages a decade of experience in the consumer goods industry advising plant-based startups and small to medium natural product brands on marketing, innovation, consumer insights, and business strategy. Daniella holds a BA in Social Anthropology from Harvard University and an MBA from Duke University.

SELECT BRANDS WE’VE WORKED ON

I'd highly recommend Plantas to anyone looking to take their business to the next level! 10 out 10."

Founder, Beverage Brand
Plantas was instrumental in developing a persona and brand niche + a social media market research campaign. All of these components required strategic foresight and timeline planning which Daniella excelled at.

Founder, Novelty Start-Up
Daniella provided honest, thought-provoking, and careful feedback. If you want to learn about your customers and their insights, Plantas is the way to go.

Founder, Beverage Brand
Daniella at Plantas has an outstanding grasp of building and executing marketing strategy.On top of her vast skills and knowledge base, Daniella is a true pleasure to work with!

Sales Manager, Herbal Product Brand

We are a boutique strategy consulting firm & educational platform on a mission to propel plant-forward food, beverage, and wellness brands. Established in 2020, we work with visionary start-ups and emerging brands to create actionable strategies with real business impact.

We have worked with over 30 brands, and our services have provided over $110M in value to our clients.

DANIELLA ALLAM

SELECT BRANDS WE’VE WORKED ON

I'd highly recommend Plantas to anyone looking to take their business to the next level! 10 out 10."

Plantas was instrumental in developing a persona and brand niche + a social media market research campaign. All of these components required strategic foresight and timeline planning which Daniella excelled at.

Daniella provided honest, thought-provoking, and careful feedback. If you want to learn about your customers and their insights, Plantas is the way to go.

Daniella at Plantas has an outstanding grasp of building and executing marketing strategy.On top of her vast skills and knowledge base, Daniella is a true pleasure to work with!